Katie Hunt

Creative Marketing Manager

AI-Driven Merchandise Curation

OverviewMedia

Led AI Training Across Teams

Partnered with a cross-functional team to train AI tools in generating brand-aligned, on-trend interior imagery for use across digital and marketing platforms.

Reviewed and evaluated hundreds of AI-generated images, identifying areas for improvement based on styling accuracy and visual consistency. Created detailed visual guidelines—using real-life photo examples, descriptive keywords, and layout notes—to retrain the model and refine image outputs.

This work supported key initiatives including product landing pages, kitchen design visualization, private label development, and marketing asset creation. The result was a more efficient, scalable process for producing high-quality lifestyle content through AI.

Highlights

  • Collaborated across functional teams
  • Reviewed & refined AI outputs
  • Developed detailed visual guidelines
  • Enabled scalable content creation

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