Led the creative execution of editorial-quality room scenes for print ads and magazine features, overseeing every detail from merchandise curation to set design and styling. Collaborated closely with marketing and creative teams to ensure each visual aligned with campaign goals, brand identity, and audience expectations.

Provided hands-on art direction throughout the production process—guiding composition, lighting, and prop placement to deliver polished, high-impact imagery. The final assets consistently reflected current design trends while reinforcing a cohesive brand narrative across platforms.

• Led merchandise curation
• Delivered art direction & set styling
• Balanced brand identity & execution
• Produced on-trend, visually rich content