Product Catalog Production

Led Visual Development

Led the visual development of full-scale room scenes for seasonal and private-label catalogs. This process included concept development, merchandise curation, set design, and styling to create cohesive and aspirational looks that reflect current trends while maintaining brand consistency.

Highlights

Directed visual development projects
Oversaw concept creation & set design
Managed merchant curation & alignment
Balanced trend relevance with branding

Spring Catalog

Summer Catalog

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Styling & Art Direction

Styled and art directed national campaign visuals to craft clean, aspirational scenes that elevate products and reinforce brand strategy across…

Print Media Production

Directed styling and art direction for editorial room scenes—curating merchandise and sets to deliver on-brand, campaign-aligned visuals for print and…

Influencer Content

Coordinated influencers and photo teams to guide merchandise selection and set builds - directing a catalog presence that reflected brand…

Broadcast Video Production

Styled and directed broadcast visuals—translating interior design concepts into authentic, on-trend scenes for TV and video platforms built to engage…

AI-Driven Merchandise Curation

Led the creative refinement of AI-generated interior training models and developed guidelines to produce brand-aligned, high-impact content for digital and…